Every person with a website, either commercial or non-commercial, wants visitors to their site. SEO is the most cost effective way to get people to find you. It is a technique whereby people find sites through search engines. Make sure your website is the best for the services and products you offer. Add articles, regular features and special offers in your website to make it more attractive. Note what your competitors are doing and keep abreast of new happenings and accordingly keep updating and improving your site. Give your visitors a good reason to give you their e-mail address so that you can keep in touch with them and bring them back to your site.

Apply website optimization techniques such as keyword density, keywords in page titles, descriptions, headings, sub-headings, anchor text etc. to your website for Search Engine Optimization.

Keywords

The fundamental basis of SEO is keywords. Find out the phrases that people use to search for your product or services over the net. .You have to find out the keywords or phrases you site is recognized for. For example- if I live in Orange county and I want to design my website, I would type in ‘website design Orange county’, or orange county website design’ in the search toolbar. The first step in promoting your site therefore is to work out what are the search terms or keywords to target.
Identify the best keywords for your website. Give the search engines good reasons to include your site when they are listing relevant search results. Use exact keywords, which people are using to search in your text. Sprinkle your keywords throughout your website and make sure you use your keywords in contexts.

Optimizing pages

One thing you must keep in mind that you can’t optimize a single page for a long list of keywords. At most, any single page should be promoted for two to three related keywords.
There are a number of things the search engines are looking for to tell people what the page is all about.
1. Page title-It should contain the search terms in question or closely related to it. The page title is contained in ‘title tag’. This lies in the head area of the page code and the title lies between the html code tags.
2. Description and keywords- The description should be a short sentence, which accurately describes the page and the keyword list should be a comma-separated keyword list for the page.
3. The keywords should occur within the first 50 words of the page and should also be within the last 50 words of the page and they should form between 2% to 10% of the overall content of the page.

Apart from this, follow basic Search Engine Optimization principles for getting listed in the first page of any search engines.

1. Identify profitable keywords
2. Find out how much competition is there for your chosen keywords
3. the number of pages in your website
4. the number of keyword rich contents
5. Use of keywords in your pages
6. the number of incoming links to your site

 
How quickly your site climbs in search engines depends on a number of factors including
the level of competition for your keywords and linking strategies-the more links you have from high Google page rank sites, the better. Build lots of one-way link to your website. Each link counts as a vote in your favor and is a key factor in search engine optimization.

Optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective competition.
 

Search engine optimization is a great method, which can be utilized to increase effectively the popularity of a website by improving search engine rankings, resulting in more visitors to your site. In order to ensure search engine optimization will be effective in application, the website maintenance plays a very important role.

A properly updated and functioning website reflects any company’s image. A website needs proper maintenance to survive in today’s market. If your site has slow loading page, browser compatibility problems or broken links, visitors will leave your site. Likewise, a professional and well-maintained website will make visitors feel comfortable, stay longer and also browse sub pages of your website.

Having a great site is not good enough. You have to work on maintaining your site so that enough targeted traffic visits your site to make it profitable.

Content updates-It deals with updating the current content including company’s information, personal information and any other textual content of the website. It may include inserting new graphics depending on the industry the company operates. One of the things that can help you distinguish your website from the competitors is how often you update your content. If search engine’s spider crawl your website every month and find nothing has changed, they are less likely to come back and index your website for search. Updating content on regular basis can remedy this situation and invite the search engine spiders to re-index your site more frequently.

Image optimization-Images on a website occupy most of the spaces. Optimizing these images is one way of making sure that they load faster on a customer’s browser page. It is a major part in web maintenance as it directly affects the loading speed and performance of your website.

 
Link validation- It is a typical part of all web maintenance services. It includes microscopic scanning of all pages to ensure that there are no dead links.

Link popularity- To popularize your website, it has to be marketed in such a way that it should be placed at the top of the search engines. This is also a part of search engine optimization and link popularity is very important in search engine placements. Link popularity is the measure of the number of incoming links to your website. Gaining links from high-ranking sites that point to yours will increase your link popularity in the search engines. The more links your website has, the better it will rank in search engines. Google places great significance on link popularity of your website.