Reducing Spam, attracting more conversions through website maintenance
The following post is a case study of how website maintenance, website design and website marketing are all an integrated process and contribute to the running of a successful website. Ready4aChange initially approached us for maintenance and moved beyond the realm of an information website to start a successful online business.
Ready4aChange is a weight loss surgery Mexico site that facilitates lap band surgery, sleeve gastrectomy and gastric bypass in Monterrey Mexico under Dr Zapata.
They had several maintenance issues which broadly were:

• Their forms were plagued by spam mail and it was difficult to distinguish the genuine applications from spam applications.
• They wanted to popularize their season specials offer based on airfare fluctuations as they would affect the overall cost effectiveness for the patient.
• They wanted landing pages for their PPC campaign for split testing.
• Basically they wanted a better site look as their competitors had moved ahead of them

Ready4aChange before it came to us
Here’s a brief overview of what we did for them:

1. Reorganized the content giving it a less cluttered look at the same time ensuring that visitors got the relevant information.
2. Added metatags and optimized the coding by doing the keyword research well ahead of reconstruction.
3. All old pages were redirected to the new pages ensuring that no link juice was lost. This was possible because we are a website marketing company too and an alert employee pointed out the implications of loss of links to the site owners.
4.  Added verification captcha to forms so that only humans would be able to fill them.
5. Changed the look of the website to something sophisticated so that the website seemed to exude a high standard keeping spammers away.
6. Added a blog to ensure that the site always had fresh content.
7. The hospital already had international credibility we just ensured that visitors to the website knew about it.
8.  Completely created a well designed landing page that increased conversions by 7% for their PPC campaign.
9. Put the season specials on the right top space where it would be easily visib

Ready4aChange in its interim phase
Note the flags on the top banner. These flags were removed and replaced by the quality seal of Approval. Instantaneously spam application (even after captcha) were reduced further by 3.7%. Moreover visitor conversions increased from 3% to 11.7%

Ready4aChange as it is now

Website conversion is a matter of constant evolution and efforts. Ready4aChange was picked up for our case study because their owners are in constant conversation with us telling us about their clients profile and giving us feedback. The best of the efforts can fail because of indifference and lack of interest of the website owners.

For more case studies please click on the link-> website maintenance case studies