In general, usability and accessibility of a website is perceived as its integration with different elements of the website, and how easily a user can surf through it. However, website usability and accessibility are completely different things when we talk about an American website.
According to the legal obligations in the United States of America, a website must be usable and accessible. This simply means that as an owner of a website, you must mould it in such a way that a mass chunk of the population gets an opportunity to visit your website and receive maximum utilities out of it.
What is Accessibility and usability”
Accessibility of your website conveys the meaning that it is completely capable to operate well. As the owner of that business website, you must ensure that it is accessible from all the corners of the world. It must be created by using programs and designs that are specially used for creating websites, which require minimum efforts on the part of the visitors to view and go through it. For example, using JavaScript can pose some challenges and limitations in your website design because many users surf the internet with their JavaScript tags turned off. If this is the case, they will not be able to view the images or other elements that have been created by using JavaScript.
Should I Go for latest technologies in my website”
If you have tried to make your website audible by making use of music files and a flash player, it may become a challenge for your websites accessibility. Visitors with hearing problems may not be able to hear your websites audio content. In addition, if you have included flash player and some elements that run exclusively on it, the website may not be very much accessible to many people. This is because, a flash player is required to be installed prior to view or listen files that have been created using it. It is, therefore, necessary that your website convey all the relevant information in an easy and most commonly used way.
The growing popularity of mobile phones and many other devices that allow the user to access the internet also pose a threat to your websites accessibility and usability. Some features may not be fully functional if a visitor is viewing your website through a mobile device. It is important that your website is structured in a manner using special programs that easily run on such modern and handy devices too.
To put in simple terms, a website that is not well accessible is not usable too. This directly relates to a downward sloping sales graph. Your website should be clearly visible to the relevant segment of the internet users and accessible in least possible steps. Its usability affects your conversion rates because a user will quickly move on to another website if he does not find it usable enough.
