Eric Ward, also known as the Godfather of linking, describe it best:: “Link Bait is more or less anything you create anywhere on the Web that inspires other people to link to it. They can link to it via a Web page, a blog, social bookmark site, tagging site, e-zine, newsletter, IM, email or any other method that tells others about the bait..”
Link bait is the matter on your website that is linked with other sites. They are linked with the consent of other websites and not because you want those websites to do so. In the past, it was difficult to get these links and you had to link back their websites in your content. This was a negative factor for the search engines. Bait means attracting links to the website. In this process, all you need to do is to make the content attractive or bait the content and wait for the results to come forth.
Every website trusts link baiting and indulges in it. There are websites that are created with the objective of attracting readers. The content of these websites is such that it automatically attracts incoming links to their website. There can be different degrees of link baiting. One can direct a personal attack on the owner of the website or write some useful guide. There can be some tactics that turn out to be very aggressive and even people who support the process of link bait find this to be unethical.
There are two categories in which we can place link bait. One is positive and other is negative. The positive link bait is the one appreciated by the other users on the web while the negative ones are not. There can be different flavors and types of the positive link baits. Most of them are interesting and exciting and can bring in a variety of incentives for the people who visit your website.
The web developers use the written applications as a method to attract links. This is done because the web users can link to such applications. Negative link bait, as the name suggests, is focused on material that can even bring up controversies. You need to know that even this type of material can bring in effective results even though it can sometimes be in bad taste.
Click on the link below to see a Link Baiting Case Study from Search Engine Journal
http://www.searchenginejournal.com/link-baiting-case-study-from-search-engine-journal/2823/
With the help of link bait, you will be able to get more links to your website. This is going to help you in the long run and bring positive response even from the search engines. You can try links like ‘click here’. The best thing about link bait is that the links come to your website automatically and you do not have to beg or ask the websites to put them in their content. Potential customers can now come your way and this is what you were aiming at when you created a website for your business.
