Website owner is always on the lookout for ways to improve the performance their website and one of the absolute best ways to continuously improve the performance of your website is to use split testing, also called A/B split testing. A/B testing is a simple, scientific way to isolate and test variables in a real-world environment.
When you have just one ad out on the web, it’s difficult to tell what is working and what is not working. That’s where split-testing comes in. Split-testing simply means creating a very similar, but very slightly different ad. For example, if your original ad mentions free shipping at the end of your last line, you might create a mirror ad (as your split test ad) that mentions the free shipping at the beginning of the last line of the ad.
One example of split test is one which Amazon.com conducted few years ago. Below is the "ready to buy" area on its pages.
The original site always used version A. The book section of the site removed that phrase from the buttons (version B) but for a long time you could still find versions of button A on other areas of Amazon’s site
Another example might be to write an ad without referencing the price of your product. Your second ad could include the price. From there you could track which ad receives a better response.
For more examples of A/B tests on public sites with statistical results , you can click on the link below :
Run your ads for about 30 clicks each. That gives you enough of a sample to be able to tell what’s working and what isn’t. Drop the ad that’s performing worse. While you keep running the better performing ad, create a new ad that builds on what you’ve just learned from your split test.
Repeat the entire process. In the long run, you will be continually improving your ads. This will lead to more clicks and more sales. Just keep a track of everything that you do.
Any web maintenance service is worth every penny if you keep your visitors coming back and they become your leads and eventually buy your service or product. The longer they stay on your site, the more likely you will get a sale with a favorable conversion rate of 1 sale per 4 unique visitors. So as a part of maintenance work, you must check your website frequently to find any link glitches, headlines needing keyword optimization, sales letter that don’t hook and sell your audience. You have to continuosly keep a close eye on your website and and work on improving it on a regular basis.
